Sprout Produce Management
Edible Arrangements
Designed and led UX for an internal produce ordering and vendor management platform — built to replace a $1M/year third-party subscription with a fully owned, superior system serving franchise store owners, vendors, and corporate teams across multiple user types and devices.
A $1M Problem Worth Solving
The Problem
Edible Arrangements' existing third-party produce ordering system cost over $1 million annually in subscription fees. It was confusing, not fully integrated with internal systems, and failed to centralize or sync data in a timely manner — creating friction for every stakeholder in the supply chain.
The Goal
Build and own a superior replacement system that would eliminate the seven-figure subscription fee, unify the ordering and vendor management workflow, and give franchise owners, vendors, and corporate teams tools that actually fit how they worked.
Four User Types, One Platform
Franchise Store Owners
Mobile ordering, ability to choose local vendors, and side-by-side price comparison — all from a phone.
Existing Vendors
Manage product inventory and shipping, define service areas, upload spreadsheets, and receive real-time delivery alerts.
Corporate
Manage products, resolve disputes, approve new vendor applications, and maintain a bird's-eye view of activity across the network.
New Vendors
Submit for approval, define delivery regions, and upload required documentation — all through a streamlined onboarding flow.
Going Into the Field
Internal Interviews
We interviewed Edible Arrangements' primary database and shipping management resource — the person whose manual, phone-based ordering process the new system would replace. She was skeptical of automation that might affect her role, but open to improvements. Her perspective shaped how we designed the transition to ensure it felt supportive rather than threatening.
Fresh Point Site Visit
Our team visited Fresh Point — North America's largest exclusively-owned produce distributor, with supply chains across 20+ U.S. states and Canadian provinces. We walked the warehouse floor and observed the ordering and shipping process firsthand, from receiving through dispatch. That direct exposure to vendor operations directly informed the vendor-facing features of the platform.
What We Built
- 01
Multi-Device Experience
Tablet interfaces for vendors and corporate teams — allowing vendors to walk warehouse floors and manage inventory on the go. Store owners received a mobile-first view optimized for quick ordering.
- 02
Comprehensive Feature Coverage
Nearly all features requested by store owners, corporate teams, and vendors were incorporated — including direct internal messaging, delivery alerts, local vendor selection and submission, and CSV export/import.
- 03
Vendor Tools
Vendors can edit pricing, enable split pricing, manage costs, apply discount codes, export CSVs, add notes, track deadlines, redraw their delivery map area, and adjust delivery schedules for holidays.
- 04
Corporate Dashboard
An easy-to-navigate dashboard with live pricing data. Corporate teams can manage vendor pricing and product submissions with robust filtering and CSV export/import — giving leadership full visibility and control.
- 05
Material Design System
Clean, material design-based UI with distinct color branding per user type — making it immediately clear which context you were in regardless of your role in the platform.
Mobile Ordering Experience
Desktop & Tablet Views
Project Paused — Not Abandoned
The project was paused when Edible Arrangements undertook a major relocation of its headquarters to a new region. The platform had been designed and validated — all four user experiences fully conceived and prototyped. The work established a clear path to eliminating the $1M annual subscription and remains a strong example of end-to-end product ownership from research through multi-user-type UX design.
