Creative Direction • Presentation Design

Lumen Presentation

Lumen

Brought in as a contract creative director to rescue a high-stakes branded presentation from a looming deadline — providing fast, decisive direction across layout, animation, audio, UX flow, and ADA compliance.

Role Creative Direction • Audio Creation • Video Editing
Year 2025–2026
Lumen branded presentation design
Problem Statement

Deadline in Danger

The Situation

A contracted branding presentation was at risk of missing its deadline. The team needed fresh-eyed, experienced feedback across layout, color, audio, interface design, tone, UX flow, and overall aesthetic — all simultaneously.

My Role

I was brought in to provide fast decision-making, alternate solutions, and experienced creative direction. Managing time and maintaining team momentum through positive motivation was as critical as the design decisions themselves.
Animation Improvements

Directing the Motion

Readability & Flow

Previous map colors made data difficult to read. I directed the designer to reverse the color scheme to a dark mode treatment, guided the addition of an animated weather map, and shaped the flow and pacing to demonstrate improved mesh network coverage across a wider geographic area.
Readability and flow improvements for Lumen presentation design

Animated Information

Successfully championed animated data appearances throughout the presentation — transforming static data slides into dynamic, attention-holding moments that reinforced the narrative and made complex technical information immediately legible.
Animated data appearance improvements for Lumen presentation design
Interface Improvements

Refining the Screens

  1. 01

    ADA Compliance

    Continuously adjusted typography, contrast, and layout throughout the project to maintain ADA compliance — ensuring the presentation was accessible to the broadest possible audience.

  2. 02

    Layout

    Directed the design team to introduce visual activity to the right-hand side of key slides, improving compositional balance and giving the eye intentional places to land.

  3. 03

    Chat Prominence

    Identified that the chat interface needed to be more visually prominent to effectively communicate the platform's collaborative functionality — a key selling point — and directed the redesign accordingly.

Interface improvements for Lumen presentation design
Final Result

The Presentation

Lumen branded presentation — delivered on deadline

Outcome

Delivered on Time

Despite a compressed timeline requiring simultaneous refinements across animation, interface design, audio, and accessibility — the deadline was met. The Lumen team delivered a polished, cohesive branded presentation to their client on schedule. It received high praise and appreciation from the client.

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